This week on OnPage SEO #44


Stop Trying to Sound Smart When You’re Writing

Start to make your writing natural in a way people interact with you because of good quality content. Make a clear content that everyone can easily understand, without having a boast information just to get your readers attention. When you start writing, always remember that the very important part of content is your first few sentences. Try to give your readers the best thing they can get, direct to the point and easy to understand. Explain every details of your content. If it needs to make to be further information, put a link so people will see that you are trying to give them the supporting information they should get.

Sometimes writers are exaggerating the way they deliver the information to the readers. Not all people want to see this kind of content. They would rather look for the exact words or information of the blog and keep on their mind that simple and direct words are more beneficial.

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What link builders really want you to know

Link building is one of the best strategies of SEO. However, do people ever imagine how hard work link builders are doing for their websites? There are so many challenges clients and webmasters are facing when building links to their websites.

Not all links are good for your readers. There are spammy links that makes your website to become weak. You do not identify at first which of them are spammy. So how would you able to detect them right away. Sometimes you cannot choose of the requested links that came across your emails to ask for linking back because you are always thinking that its gonna help your business to gain traffic through these links. You should always go for those high ranking websites. It is very important that you should go for quality links over quantity. Make sure that you are linking to those quality links. You can determine this by searching for the highest ranking websites and reach out to them, share post or ask a request.

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Five search engine optimisation mistakes to avoid

SEO is the technique used to increase website’s views on search engine results. It is a natural way of optimizing web pages through organic words resulting to natural views on search engines. High ranking webpages and large volume of traffic on websites increase the popularity of your products or services on Google which somehow lead to increase in real customers.

There are certain trends and basic SEO errors that are repeated, and these make the SEO more difficult than it should be. Below are five SEO mistakes to be avoided.

Great content will rank without optimisation

Great quality content is good but SEO is better. Do not think that whenever you had good content, you are exempted in optimisation.  Sometimes it works for some quality content being ranked on search engines but it is not advisable to every business to just set aside SEO. You still need onpage and link building strategies in your content to achieve the high ranking results.

Great content will get links without link building

We have this saying that “No man is an island”. That can be proved by SEO. Your business cannot stand alone. It needs other people’s help, effort or even your competitors help. You say so because you are comparing your business to your competitors. Wherever people is, the competition is there as well. Same thing here, you will always have competitors wherever you may go.

Thinking your content will get links without additional effort will very likely result in a large percentage of your content sitting stagnant on the site. You need formal and effective link-building strategies to optimise and put your content out there.

Duplicate content

Having duplicate content of your page to other webpages will results to your website not being shown on search results pages. Search engines do not know which ones to crawl that will lead to your website, not being recognized. Even if you have your good content, if it is duplicated, no one can ever see it.

Poor quality site structure

It is important that once you built your website, its SEO structured. Nowadays, we need to consider SEO when starting our business website to avoid time consuming on the process. Not all web developers are SEO expert, and the best thing is to have a basic knowledge of SEO so website’s ranking is guaranteed.

Unreasonable SEO expectations

For some people thinking, SEO is not that easy. It includes time, money and effort. Time because you need to wait for the results of it not just few weeks. Sometimes it took few months or worse is over a year. Money, because you need someone to help you work on it. You will need other people’s help to do the everyday posting or managing content. Effort because you are working hard on it just to reach your goals. Patience is just the secret for all of the sacrifice you will put on your business.


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Build client relationships easily

Building client relationship may be easy when you have your business which you can use to reach out to them. Optimising your website is the most important thing to achieve a good result for your business. SEO is the process of having your business being shown on search engines. This is not possible if you are working onsite optimisation which is choosing you main keywords in your content. Keyword research must be used to have a successful keywords that is ranking. You can use backlinks from other high quality websites so that people may get link back to your sites. However, you must be careful in finding links, because not all links that linking to you are high rankings, some are spammy. This may pull your website ranking.

When you got your client, offer them the best you can. Give them every detail about your product or service where they can use them. However, you should know when to stop, like if there is some private information regarding your business, you know that its only inside your business knowledge. You can also give them the guarantee to give their money back once they do not like your service. With that, they would think how eager you are and confident with your business.

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