The competitor tab will compare each site to the same article metrics you are targetting.
Namely
- Word count
- Keyword usage
- Heading usage
Instead of displaying a score out of 100, each sites comparison to your goal score is highlighted using a progress bar.
![](https://articleinsights.com/wp-content/uploads/2022/06/image.png)
You can see very quickly from the above image that competitor at position 3 has optimized their content a bit better than the site in number 1 position.
The goal metrics are the same as the ones used to score your own article.
![](https://articleinsights.com/wp-content/uploads/2022/06/image-1.png)
You can see that the target word coupont 1630 is the same for me and the competitor.
You can see quickly from the colors that my article still has a ways to go to catch up to competitor at site position 3.