A Keyword Research Process To Boost Your Ranking and Traffic
Keyword research is the most popular term for all the SEO master and experts. However, some of them have the mistakes in doing it so they lead to failing in their strategies. Sometimes we realize that, why are we still doing it after all we failed. Its not the keyword research that made us fall, its the practices of old school that we adapt until this generation and keep on doing what other professional did for their businesses. Remember, what works in the other might not works for you. You can do your own processes, strategies and techniques for your own success. Experiences of other may be our inspiration but still the effort from our own beliefs will do more of our success.
Keyword research is still essential, so how can you do it? Change your keyword research process. Make a new plan, don’t stick with the old technique that other experts are sharing. It may be your pattern but you can work on your own.
1. Making content analysis on your blog
We have our content in our blog already before we finally realize if we put the right keywords necessary for our content. Suppose you have a content about android with keywords search volume of approximately 1000 and keyword difficulty of 40. This information will let you know what type of content best work for you and the boundary line of your blog and its potential.
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2. Gathering keyword ideas
After you analysed your blog, you will start to collect some ideas based on the initial information that you have acquired. You may discover the right category in your blog that works well and you will figure out the raw materials based on that category. Analyse what niche your blog belongs and from there you can get your raw ideas deeper.
3. Use Keyword research tool to comply with similar ideas
Convert some raw term ideas into the most similar keyword ideas using one of your favourite keyword research tools; article insights. You can use your preferred keyword tool and extract some deeper keyword ideas. Keyword tools help you identify the keyword difficulty, search volume and completion. The keyword list result may be use for your content which will help your website ranks in Google.
4. Keyword intent
Now that you have your complete list of keyword ideas you put in your content, it’s time to look for keyword intent because keyword without intent doesn’t have any reason to do something to your visitor. You need to prove users that what they can read on your blog post would be worth sharing.
The best thing to know keywords with strong intent is to signup and join in forums related in your niche, Facebook groups and blog comments.
5. Keyword trend
It is necessary to make your content based on keyword trend if you really plan to make a timeless blog post. Google trend is being used to check what trend is being monitored. You can see what other keywords are supporting your keywords and analyse if those are increasing or not. You can also check for the similar words that you can use. At first you might get confused, but soon, you will realize and compare which terms is more popular to use.
6. Keyword prominence (Scatter your keyword)
Scatter your keywords within the article after those steps listed above. Do not use too many keywords or keyword stuffing, but insert keyword in URL, title, first paragraph, meta data and everywhere in your content.
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