SEO & PPC Keyword Research Work Together

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PPC Campaign can work better in business with SEO campaign. This has been proven by some of the SEO strategist who wrote an article on How to combine SEO and PPC for more powerful results.

PPC Campaign can work better in business with SEO campaign. This has been proven by some of the SEO strategist who wrote an article on How to combine SEO and PPC for more powerful results.

SEO and PPC

When a business with an existing PCC campaign choose to use SEO campaign for his business, it finds it interesting. This only proves that both trust each other. This is not just investing money for PPC, however, some still believes in the power of marketing and keyword research.

Both can work successfully for the business, and as both can do success, clients can be successful too.

Whether it’s SEO or PPC, both use the same search terms, the same tools, and the same Google SERPs, however in different ways and from different purposes.

For all these years, SEO experts have used PPC tools like Keyword Planner to do some keyword research for their paid search content.

Search volume is one of the common metrics included in keyword research. And this is also the metric used by most SEO experts. In short, it has been proven that for both campaigns, SEO professionals are using same strategies.

Optimizing a page or bidding on a keyword search volume is only one metric to consider.

If you are targeting organic keywords with a higher search volume but the search intent is knowledge discovery, it is better to target keyphrases with a lower search volume but with search intent related to the product or services you are offering like commercial and “to buy”. This is something usually can be seen in PPC campaigns.

When a business with an existing PCC campaign choose to use SEO campaign for his business, it finds it interesting. This only proves that both trust each other. This is not just investing money for PPC, however, some still believes in the power of marketing and keyword research.

Both can work successfully for the business, and as both can do success, clients can be successful too.

Whether it’s SEO or PPC, both use the same search terms, the same tools, and the same Google SERPs, however in different ways and from different purposes.

For all these years, SEO experts have used PPC tools like Keyword Planner to do some keyword research.

Search volume is one of the common metrics included in keyword research. And this is also the metric used by most SEO experts. In short, it has been proven that for both campaigns, SEO professionals are using same strategies.

When optimizing a page or bidding on a keyword search volume is only one metric to consider.

If you are targeting key phrases with a higher search volume but the search intent is knowledge discovery, it is better to target key phrases with a lower search volume but with search intent related to the product or services you are offering like commercial and “to buy”. This is something usually can be seen in PPC campaigns.

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