A beginners guide to keyword research

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Simple Keyword Research!

The web is so broad and content is what your website consist of. However, your website can have its value for every page that can be shown in search engine. Keyword is what your page needs to have and using the right keyword can help it being searched. Having the proper knowledge of keyword research gets more traffic to your web pages.

Keyword research is the main thing that every business owners should think about when starting. The right tools and strategy must be considered.

You should know ideas for your keywords. Think of something that is competitive and will drive more traffic through this particular keyword related to your topic. Another thing is to find the less competitive terms for your topic and that will make your site more authoritative.

Content has a big role in making your business website. However, you cannot search for the correct keyword without knowing who would support your business. Finding your consumers is also very important for they are the ones that would make your business grow.

Where do keywords come from?

Ask your competitors

You can have ideas of what your keywords might be through your competitors. Find the most searched terms of other business in your same niche, that means people are looking for it as well.

Know your main keywords

Get the idea with the main brand you are promoting. People you are targeting will look for the more specific terms before the long tail keywords. Your ideas for your the three word term will be based on your main keywords. There are lots of free keyword research tools to use over the internet.

Don’t forget long tail keywords

Long tail keywords are more descriptive and competitive. Combine these long tail keywords to your landing page when optimizing your website. Importantly your website must be search engine friendly in terms of layout, design and speed in order to drive more traffic.

Track your keyword competitiveness

Monitor the activity of your keywords. You cannot expect that all your keywords used will show good results on search engine. It will take time for your website to rank and know the status on SERPs. This is why its important to track your keywords competitiveness and decide of changes to get the desired results.

Putting it into practice

  • Use free/paid keyword tools for ideas. There are many research tools over the internet that will help you find your best keyword for your business.
    Some tools are free to use like Google Keyword Planner Tool which is a product from Google Adwords that provides data around the search queries that happen in Google and other resources for planning a Google Adwords specific advertising campaign or Google’s Suggestion Search Box which is for long tail keywords, variations and ideas. There are even programs like SEO Content Machine which can download keywords straight from Google Suggest to your hard drive.
  • Keyword strategy – Be specific. People sometimes buy a product which is what he needs and will give him the best results. He will choose in a convenient store the best shampoo for his type of hair. Definitely he will choose “mens’ shampoo” over generic “shampoo”. In keywords, we need to use the type of keywords depending on our product, what people is looking from our product and the best description of our product so people will get it.

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