How do link building and local citations affect website’s ranking?

The most important part of Google’s algorithm are local citations and link building. It is how you determine the website’s Trust and Authority. Site Trust & Authority which considered as “Off-page SEO” control high ranking and visibility in the Local Search Engine Result’s Pages.

Local Citation

In Google map, it is the mention of the small businesses on the web. It also helps in marketing on the web which considered as local seo. Local citation is the location icon of your business address where people can easily find you.

Local Business Citations basically include the information like domains, business name, address, postal code, telephone and email address. It also consist of the description of your business so here, you have to be very specific of the product or services you are offering so people may get attracted when your business show on SERPs.

Link Building

Your link building strategies must be properly optimized. Backlinks are very important and your website must link to high ranking sites in order to achieve the good results in the listing. Authoritative links may come from trusted local and international sites, blogs and directories which also linked from a number of other high authoritative sites.

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