Linking your website creates trust and relationship with other brand. However you need to be careful in linking your content. You need to choose which ones have quality content and is related to your product. How would you know if your website can be trusted? It is when someone like and share your post in social media. People can see your posts and click on them when they find value on it. You also need to know what time of the day to make a post.
Creating a call to action will also help improve influencer marketing. Create campaign where you can get audience by encouragement or invitation words with “FREE” quotations. You have to work on making your links descriptive so influencer who reach your post will find it informative. It also give them ideas or summary on the page they were linked. Social media tagging are very important when linking to your trusted sites. Influencer who are very active and responsive in social media would know that they are being referenced when you use tagging in your posts.