This week on OnPage SEO #41

Facebooktwittergoogle_plusredditpinterestlinkedinmail

3 BEGINNERS TIPS FOR SEARCH ENGINE OPTIMISATION (SEO)

http://www.knight.global/search-engine-optimisation/

 

Having your website across the web with a lot of competitors with your business is a very risky. You always want your business to be on top or if not, at least be known by your target users. You will need to optimized your website well so it will be acknowledge by search engines. As a beginner, to achieve this goal you need to follow these three tips.

Theme

You should choose the best theme depending on the category of your website. Proper choose of theme would make visitors to go and look at your website. It is your website’s face to every viewers. If they see that it is beautiful, then they will keep on coming back to your site.

Keywords

Keyword is the most important element in SEO. You need to spread it out and use in a particular place. It is very useful when included in the title tags, meta description, tag line and content. Content is king and keywords must be put properly all over the content of your website. You can use main keywords or long tail keywords depending on its need. See how to use keywords in your content.

Linking

Linking whether its internal or external is useful in your website’s SEO. You need internal links for your current page to the blog in the other pages of your website. This is to specify what you are trying to say in your current page which is related to that in other page. External linking means that you add links to the external web pages to your current blog.

Permalinks

Make sure that you include your keywords in permalink. It is a URL used for your site. This serves as a guide to your specific blog you want people to see.

 

How to Write Compelling Email Content Customers Want to Read [Infographic]

https://www.marketingprofs.com/chirp/2017/31632/how-to-write-compelling-email-content-customers-want-to-read-infographic/

 

Email is part of everyday communication in business and we usually received hundreds of emails from different marketers. Definitely we only read or pay attention to those emails or subject lines that benefit us.

Here are the tips in writing for email marketing

Write for second person

Use pronouns like you, your and yours. You are addressing your customers in your writing. That means you are offering something or targeting him with your products or services. In this way, people will see that you are interested on what he needs.

Talk about benefits not features

You will not discuss how good your product is but what it can help with your business. Know what your target needs like for example, people don’t understand your tool, then you will create a video tutorial so it can help them how to use the tool for them to use on their business.

Write for your segments

List down your segments. You will put yourself in your customer’s shoes. If you know what your customers’ want then you can write them the content which they would need and would pay their attention.

Format your email body for skimmers

People usually skim emails when received and that is the reality. Make your content an eye for viewing direct to the point, sweet and short. You can use bullets in enumerating key points for the clear understanding of your readers.

5 Ways to Avoid Writing Content That Will Never Be Read by Anyone

https://www.entrepreneur.com/article/295789/

 

When we are writing content, we are thinking about how to get viewers and pay their attention on our website. We think of what other people can gain from us. Sometimes we do not think of our own business just for other people. How can we get people’s attention? Are we expecting them to get to our site, stay and read our content?
There’s no guarantee in life but you can make your move to make it possible.

Competitive research

Think of a topic related to your products. You will be doing this for your target people who will need your products. Focus on the specific topics, direct to the points, no selling or promoting but plainly how you could help them. You can give them ideas to improve their business with the help of your products.

Topic Ideation

Performing a web search is always based on what your ideas are. When you want to know for an answer, you are asking questions. In search engines, people usually type the words they need answers to clarify them. Go to places to get content ideas, share with people and gain from them. No matter how good your content is, its always not useful if no one is searching on it. Make a content based on other people’s ideas.

Post quality and length

High search engine rankings always come from high quality content. Make a content that google will love. Do not think how long it is, as long as you are using the proper keywords related to your content, put efforts in writing fresh articles and give time to search for ideas.

Post quantity

Everyday we need a fresh content for our website. We are putting every keyword as long as it is related to our topic and post them to our website. Google is not allowing this technique and it is only focus on the great quality content.

Promotion

Reach out to people who needs your products. Find them and offer them what your product can give. You can go to other social media sites to promote and get their ideas so you can share them what you have.

 

KEYWORD RESEARCH FOR SEO:The Definitive Guide

https://backlinko.com/keyword-research/

In this world google is changing its algorithm rapidly and SEO is what your websites need in order to survive on web.

The foundation of SEO is keyword search and you need to properly work on it. There will be no such thing as SEO without keywords.

To Benefit from Keywords, You Need to Know How to Find (and Use) Them

Before you can use keywords in your content, you should know who would benefit from it. You will always think that its your business that will get attention but most importantly, its the best thing that you should know how you could give your target the best they would need. To be able to know how you could be beneficial to your customers is to know what niche your belong to. Go to different social media networks or communities related to your niche. There you can able to find your prospects which you can be your market. Start by doing social shares and promotions.

Where to find niche topic

Content ideas can be based on what you offer to your audience and it starts on finding the right niche. Writing content using related keywords in your article will people to easily find your website. However you can only gain people to get into your site when you used the correct keywords. To help you on searching the right keywords, you can use tool for keyword research.

 

Link to the article : https://backlinko.com/keyword-research

 

Why Keyword Research Is the Most Important Part of Digital Marketing

https://neilpatel.com/blog/keyword-research-important-part-digital-marketing/

We all know that keyword is a very important element of SEO and proper use of keywords in your content will have a huge impact to your website. Keyword research is what every digital marketer is practicing to have their websites being shown in search engines. Using the right keyword tools for your content writing will help your website gain traffic. It also help users lead to your website when they search for the correct term they need related to your keywords. You need to know different types of keywords to use depending on what your target users need. For example users are looking for iphones and the tool will show results for that specific term. Search engines will not only show pages with iphones only but probably it will show all terms related to iphones like battery, battery life etc. So if you are writing and you have your product you want to promote in digital marketing, you would analyze what are those keywords to be put in your article that your target users will surely love.

 

 

 

 

Link to article : https://neilpatel.com/blog/keyword-research-important-part-digital-marketing/

 

 

 

Facebooktwittergoogle_plusredditpinterestlinkedinmail